No kidding! GSD&M actually made a positive announcement! GSD&M’s Idea City has been tapped by Toshiba and DreamWorks to produce advertising in support of HD DVD. Television and print advertisements will launch in early November, using characters from DreamWorks Animation Shrek franchise, coinciding with the HD DVD release of Shrek the Third.
Coming soon to a theater near you…Shrek 4
Shrek fights off the evil Blue-Ray and BetaMax as he defends the Idea City.
Adomatica 
November 9, 2007 at 8:45 pm |
It’s sad to see a recently great agency issuing press releases to brag about a one-time TV and print campaign using someone else’s ideas.