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Maybe Lowe’s Will Have It?

“Home Depot doesn’t pick GSD&M Idea City

GSD&M Idea City said it has lost its bid to manage Home Depot’s estimated $600 million advertising account.

The retailer is sticking with the Richards Group in Dallas. Two other agencies also had bid for the creative part of the account.

Home Depot now is looking for an agency to handle its media buying.

Earlier this year, GSD&M gained some new clients, including L.L. Bean and Popeyes.”

Source: Austin American Statesman

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This entry was posted on December 10, 2008 at 2:50 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Maybe Lowe’s Will Have It?”

  1. Anonymous Says:
    December 10, 2008 at 6:52 am | Reply

    ohhhhh snap!

  2. Jeff Says:
    December 12, 2008 at 12:48 pm | Reply

    Based on my perception of the two agency’s styles, and the work they put out, I can’t imagine picking Richard’s over GSD&M. Home Depot is supposedly a nightmare client anyway.

  3. Anonymous Says:
    December 29, 2008 at 4:59 am | Reply

    Actually, in my work at The Richards Group, I consider The Home Depot a delightful client on every level.

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