“Home Depot doesn’t pick GSD&M Idea City
GSD&M Idea City said it has lost its bid to manage Home Depot’s estimated $600 million advertising account.
The retailer is sticking with the Richards Group in Dallas. Two other agencies also had bid for the creative part of the account.
Home Depot now is looking for an agency to handle its media buying.
Earlier this year, GSD&M gained some new clients, including L.L. Bean and Popeyes.”
Source: Austin American Statesman
Tags: ad agency blog, austin ad agency, GSDM, gsdm home depot, home depot
December 10, 2008 at 6:52 am |
ohhhhh snap!
December 12, 2008 at 12:48 pm |
Based on my perception of the two agency’s styles, and the work they put out, I can’t imagine picking Richard’s over GSD&M. Home Depot is supposedly a nightmare client anyway.
December 29, 2008 at 4:59 am |
Actually, in my work at The Richards Group, I consider The Home Depot a delightful client on every level.