“Home Depot doesn’t pick GSD&M Idea City
GSD&M Idea City said it has lost its bid to manage Home Depot’s estimated $600 million advertising account.
The retailer is sticking with the Richards Group in Dallas. Two other agencies also had bid for the creative part of the account.
Home Depot now is looking for an agency to handle its media buying.
Earlier this year, GSD&M gained some new clients, including L.L. Bean and Popeyes.”
Source: Austin American Statesman
Tags:ad agency blog, austin ad agency, GSDM, gsdm home depot, home depot
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Tags:cmo, cmo tenure, frank bifulco, home depot, home depot cmo
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