Carrefour Gets Its Own Enfatico
Posts Tagged ‘Publicis’
Another Enfatico?
January 26, 2009HomeAway not GoingAway
November 13, 2008Seems the HomeAway gang is not taking a trip down to failed dot com beach anytime soon:
HomeAway, Inc. Selects Publicis in the West and Digitas for Global Assignment
Google to Sells Search Marketing Business
August 7, 2008Publicis has figured out how to become a ~truly~ full-service shop and arguably a ~top~ search engine marketing shop…Buy an already functioning search marketing business:
“Publicis added that the acquisition would strengthen the offering of its VivaKi Nerve Center. Publicis launched the digitally focused entity in June.” What is with the silly names being used by agencies these days?
Publicis to acquire Performics’ search marketing business from Google
Must have cool name to rule ad space
June 25, 2008
So, Project Davinci is now named Enfatico. The debate will continue on in regards to what the name really means and whether or not the Dell/WPP plan will work, but one thing that is for sure is the need for a cool, strange name in order to be a big player in the ad industry these days.
The folks at Publicis understand this and so they recent unveiled VivaKi (pronounced “vee-VAH-kee”). The name is supposed to have something to do with “energy flow” and life, but a quick Google search came back with a site featuring school boy uniforms. I’m not sure what to think of that. Here’s Advertising Age’s take:
Who’s Watching Who #18
January 13, 2008
Here’s a Who’s-Who of folks that have contacted us and/or checked-out the blog
and/or called to praise/complain, and/or any combination thereof over the past week:
DDB Worldwide – Ad Agency
Freescale Semiconductor – embedded semiconductor solutions – Austin, TX
General Motors – One of the “Big Three”
Media General – Communications i.e. newspapers – TV Stations – more
NBC Universal – Media and Entertainment – Worldwide
Ogilvy and Mather – Ad Agency
Publicis Group – Ad Agency Network – Worldwide
Viacom – Media and Entertainment – Worldwide
Veteran Visitors who came back for more (and more and more):
Callaway Golf – Golf Clubs and more – Carlsbad and Austin
Circle 1 Marketing – Marketing Firm – Norwalk, CT
Crispin Porter + Bogusky – Ad Agency – Miami and Boulder
McGarrah Jessee – Ad Agency – Austin, TX
Marcus Thomas – Ad Agency – Cleveland, OH
Neiman Group – Addicted to Adomatica – PA
Porter Novelli – PR Agency – Worldwide
Texas State University – San Marcos, TX
Been to the blog but don’t see your company on the list? Shoot me an email or post a comment. If you email us, make sure you send it from your company email account so that we know it is the real-deal. Let us know what you think and maybe share a bit of info. The ~worst~ that will happen is that you get a free link to your site. Not a bad trade for a bit of good SEO if you ask me.
Adomatica 