Posts Tagged ‘wpp da vinci’
Michael Dell Speaks on Enfatico
August 12, 2008Project Da Vinci’s Temporary Logo
May 18, 2008Project Da Vinci Renaming Contest
May 16, 2008It’s been pointed out to me that the folks at WPP/Dell’s Project Da Vinci have not yet made the final decision to rename themselves Synachy Worldwide just yet. I see this as a great opportunity for us to give them some better ideas. Come on, is Synachy really the best they could come up with?
Simply comment your idea(s) and we’ll crown a winner sometimes next week.
Here are mine:
SynVinci
Dellarchy
Technicolor Love Den
Oh, and Happy Friday!
** Update Thursday 5/22/08 – There is now a poll so you can cast your vote for Project Da Vinci’s new name – you should see the poll to the right – Voting closes Thursday 5/29 at 12 noon **
Da Vinci Now Synarchy Worldwide
May 15, 2008From AdAge: “The new WPP Group agency designed to handle Dell’s marketing-services business is expected to be named Synarchy Worldwide, a reference to a utopian political system coined in the 18th century.”
WPP Settles on Name for Dell Shop: Synarchy Worldwidehttp://www.blogger.com/img/gl.link.gif
From Wikipedia: “Synarchism (from Greek words meaning “to rule together” or “harmonious rule”) is a word that has been used to describe several different political processes in various contexts.”
If the new name doesn’t pass legal review, “Sector 64” and “Refute” are other names that WPP Properties Young & Rubicam also filed earlier this year with the trademark office.
WPP Project DaVinci Newspaper Ad
March 30, 2008The “fine” print (a brief summary with a bit of color):
Marketing is rocket science.
WPP needs people with “unbelievable smarts” to make Project DaVinci work.
They want to build “a marketing group driven by the brightest minds, not history.”
“In fact”, like you don’t know this already their “first” (and only) “client is Dell”, so you’ll get to work only on Dell stuff all day long.
They are looking for folks to sit in cubes and work as “project managers, copywriters, art directors, and strategists.”
If you are smart and in advertising and you aren’t a good fit at Project DaVinci, check out the job postings at NASA.
“PROJECT DAVINCI: FOUNDERS WANTED projectdavinci@wpp.com”
Dell-WPP’s Da Vinci Hires GM
March 21, 2008Dell-WPP’s Project Da Vinci agency has hired Valerie Hausladen as its general manager of operations of its Austin office (Her Linkedin profile is already updated). The currently being staffed-out agency will also have shops in San Francisco and New York. Hausladen was the consultant who helped Dell in its search for a new agency, a search that obviously resulted in the selection of WPP and the creation of Project Da Vinci. Before her time as a consultant, Hausladen’s last agency experience was as President of Tocquigny, as Austin-based interactive marketing agency. Prior to that, Hausladen was Director of Marketing for Dell Higher Education and Dell Public.
I’ve sent Hauslden a few questions via email…we’ll see if she replies.